WavePack Eco: The Smart Choice for Conscious Cannabis Brands
Meet the rising demand for sustainable packaging with WavePack Eco: a 100% Recyclable flexible pouch designed for eco-conscious cannabis brands. As cannabis consumers demand green packaging solutions, Calyx’s mono-material innovation aligns your brand with the future of the cannabis industry without compromising on performance or visual appeal.
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By Nicole Erickson + Peter Andersson in Cannabis Packaging
Stay ahead in a landscape where sustainability is not just a trend, but a vital necessity for the future of our planet.
With two-thirds of Americans willing to pay more for sustainable products and 77% of consumers expecting recyclable packaging from brands, it's clear that sustainability is reshaping consumer expectations across all industries, including cannabis.
At Calyx, we’re committed to leading this transformation with our diverse and eco-friendly product lineup. Our offerings include rigid packaging with protective Post-Consumer Recycled options, glass packaging solutions, and now WavePack Eco—a 100% Recyclable flexible pouch.
WavePack Eco combines the versatile form factor of flexible pouches with exceptional recyclability, making it the ideal choice for environmentally conscious cannabis brands. WavePack Eco is also manufactured by the Calyx team right here in the USA, ensuring logistical efficiencies and reduced transportation emissions compared to options sourced overseas.
As climate consciousness drives consumer preferences and customers are expecting mindful choices from your brands, choosing WavePack Eco makes a statement about your commitment to a sustainable cannabis industry.
WavePack Eco’s Masterful Mono-Material Construction
In the evolving landscape of sustainable packaging, mono-material films have emerged as a promising solution, one that Calyx leverages to bring eco-conscious options to our flexible packaging lineup.
Our mono-material film made of 100% Polyethylene (PE) offers a simpler and more efficient recycling process compared to multi-material laminates. The single-material composition of PE ensures that the entire package can be easily recycled, addressing both environmental concerns and consumer demand for eco-friendly products.
Premier Protection Meets Seamless Recycling
We've carefully selected a high-barrier, 100% Recyclable material that integrates seamlessly with extensive end-of-life recycling infrastructures. By choosing stiff, durable PE over alternatives like Low Density Polyethylene (LDPE), we ensure your product is protected during transportation and handling and that your package is compatible with global recycling programs. Our choice of a stiff mono-material also reduces the risk of recycling machinery jams, supporting efficient and responsible end-of-life processing for your package.
Sorting, Simplified
Recycling facilities often struggle with sorting complex, multi-material packaging. In fact, many of these options are not recyclable at all. Since mono-material pouches like WavePack Eco are constructed from a single type of plastic, they make sorting and recycling a breeze.
A Clean Recycling Stream
When improperly sorted, mixed materials can contaminate recycling batches, making large amounts of recyclable material unusable. Since contaminated materials often end up being downcycled or, worse, landfilled, this ends up defeating the purpose of recycling. Mono-materials reduce this risk, leading to a higher yield of recycled products.
Energy Conservation
Recycling mono-material films typically requires less energy than processing multi-material laminates due to the complexities of material separation processes. The energy efficiency of recycling mono-material pouches cuts down on the carbon footprint of your packaging when compared to multi-material constructions, making it an eco-friendly and economical choice.
How Wavepack Eco Enhances Your Brand Image and Sustainability Goals
Using recyclable mono-material packaging offers significant advantages for brands, particularly those looking to reduce the environmental impact of their business and attract consumers whose ideals align with their brand’s values.
Brand Image and Consumer Trust
As consumers become increasingly eco-conscious, brands that adopt sustainable packaging are seen as responsible and forward-thinking. This can strengthen brand loyalty and attract environmentally aware customers. 78% of consumers are more likely to purchase a product that is clearly labeled as environmentally friendly, making WavePack Eco an attractive option to meet your sustainability promise and boost your bottom line.
Regulatory Compliance
As cannabis packaging regulations tighten to minimize waste associated with single-use products, using recyclable materials not only ensures compliance in certain markets but also positions your brand to meet future legal requirements. Staying ahead of these evolving standards reduces the operational burden of reactively switching packaging to meet new regulations and signals your proactive stance on sustainability and environmental responsibility.
CalyxFX Crafts a Package that Drives Sales, Not Landfill Waste
By choosing WavePack Eco, you gain access to CalyxFX, a suite of first-in-industry print technology. This powerful set of tools empowers you to build a differentiated package and set your product a cut above the rest.
By choosing WavePack Eco, you embrace a packaging solution that drives sales while minimizing environmental impact. CalyxFX’s advanced Digital Offset technology ensures that every aspect of your packaging—from the inks used to the processes involved—aligns with your commitment to sustainability. With WavePack Eco, you can achieve exceptional visual appeal and performance without compromising on sustainable principles.
Customizable and Captivating for a Cleaner Planet
Not all decorations are created equal when it comes to sustainability. Varnishes and foils, while massively impactful in motivating purchasing decisions, can often render a package non-recyclable when they make up more than 5% of the package’s total weight.
CalyxFX Specialty Inks and Finishes, AI-Assisted Hyper Customization tools, and Variable Data Printing allow you to create packaging that not only captures attention but also adheres to sustainable practices. Our expert team will provide you with guidance on finishes and embellishments to ensure your package is both eye-catching and fully recyclable.
CalyxFX is the New Standard for Sustainable Print Solutions
CalyxFX’s state-of-the-art digital print processes are engineered to be gentler on the planet than traditional methods like flexographic print. Our presses emit only a fraction of the Volatile Organic Compounds (VOCs) of conventional, plate-based printers, and don’t require any of the harsh chemicals like fixers and developers required to produce plates. This not only contributes to cleaner air but also ensures that your packaging is produced in an environmentally responsible manner.
Unlike traditional printing methods, which require plates for each design iteration and use considerable amounts of ink and chemicals, our Digital Offset technology minimizes environmental impact at every step. By eliminating the need for plates, we cut down on energy-intensive production processes and avoid the harsh chemicals used in plate development. Our printers also consume less ink and fewer solvents than flexographic presses, resulting in a significantly lower carbon footprint and less waste.
Choosing the Right Sustainable Packaging Solution
From material selection to final printed artwork, WavePack Eco is the ideal choice for brands looking to enhance brand reputation, attract eco-conscious consumers, and contribute to a healthier planet. Choosing recyclable mono-material packaging like Calyx Containers' WavePack Eco line is a strategic move for brands aiming to align with sustainability goals while meeting consumer demands for eco-friendly options.
As the push for sustainability continues to grow, adopting 100% Recyclable packaging is not just a responsible choice—it's a smart business decision that sets brands apart in a competitive market.
