Everything you need to know to prepare your artwork for print

Artwork Best Practices

From file setup to final submission, these guidelines help you avoid common mistakes and ensure your labels are ready for production. Schedule a call with a representative to get your questions answered.
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How to Work with Us

  • File Set Up

    Use our Dieline Templates to create a unique file for every label you are designing. Within each dieline are pre-existing layers, that often utilize specific swatches, and are designed to help you avoid delays in production. See further instructions below.

  • Content

    It is important to review all copy and content thoroughly for accuracy; including spelling, grammar, punctuation, and state specific compliance. See our helpful content instructions below.

  • Embellishments

    Ready to elevate your labels or flexible packaging with CalyxFX? Whether you’re going for peel & reveal, bold metallic foils, or tactile varnishes, our guidelines make it easy to set up your file. (See Embellishment FAQ below.)

  • Submitting

    All files must be submitted via Adobe Illustrator or PDF including a zip file of all assets (vector images, outlined text etc). Find out more info in Prepare to send FAQ bellow.

Understanding your Illustrator file:

Guidelines

This layer shows cut lines and safe zones, don’t design on it. Keep content inside the marked area, and leave “PINCH” in place on Dram Bases. Full details in the File Setup FAQ below.

Peel & Reveal

Use this layer to add hidden info to the back of labels. Use PnR Pantone 402 C for white BOPP or PnR Black for silver BOPP. Keep content close to the dotted Peel & Reveal Area for easy viewing. If the design spans multiple panels, apply a small arc (~2%) and expand it to preserve the shape. For full details, see the Embellishments FAQ.

Special Effects (Invisible Yellow Ink)

Use this layer to apply Invisible Yellow ink effects. Use the InvYellow swatch and place artwork on a separate layer named “Invisible Yellow” within the Special Effects layer. This ink is digitally printed and visible only under blacklight. For full details, see the Embellishments FAQ.

Special Effects (Tactile Varnish)

Use this layer to apply Tactile Varnish effects. Place artwork on a separate layer named “Tactile Varnish” within the Special Effects layer. Choose between Tactile Varnish 1 (raised glossy varnish, 1 drop build) or Tactile Varnish 3 (extra raised, 3 drop build). For full details, see the Embellishments FAQ.

Special Effects (Opaque white)

Use this layer to add Opaque White underprint. Place shapes on a “White” layer colored with the OpaqueWhite separation. For Clear substrates, block transparency; for Metallic, block metallic shine. See the Embellishments FAQ for details.

Art

Use this layer for all main design elements except embellishments and white ink. Work in CMYK with vector artwork, keep text above 6pt, and strokes at least 0.5pt (1pt for tactile varnish). Rotate artwork on Dram dielines as shown. More details in the Content FAQ.

Design & Submission Guide

⬇ File Set Up
➤ Can I combine designs into 1 file?

No, please use the dieline template to create a unique file for every label you are designing. Do not include multiple designs in one file.

➤ Can I adjust the “Pinch” on Calyx Dram Dielines?

The position of the “PINCH” must not be moved. You may modify the style and typeface of this content. Unlock the Art layer to edit.

➤ What color mode should be used?

Document Color Mode must be in CMYK, not RGB.

➤ What layer should the art be placed in?

All content and art must be placed on the “Art” layer, except for Special Effects Layers. Do not design or move anything in the “Guidelines” layers.

➤ Can I use an online tool to help edit my art file?

No. Use commercial vector programs like Adobe Illustrator or Affinity. Free tools alter the source file and are not compatible.

➤ Is Vector Artwork Preferred?

Yes. It is preferred for all elements with special effects.

⬇ Content
➤ What font size should I use?

Ensure the text is larger than 6pt. Text smaller may be illegible when printed.

➤ What stroke size should be used?

Strokes should be ≥0.5pt. For Tactile Varnish, ≥1pt.

➤ Will Calyx review and edit all regulatory compliance information?

No. Customers are responsible for compliance based on their state.

➤ Does the orientation of text on the dieline matter?

Yes. Follow the angle noted in gray above each panel. It may differ for multi-panel content.

⬇ Embellishments
➤ What is the Opaque White Separation?

Used under non-clear/metallic areas. Create shapes on a layer named “White” and color them with the OpaqueWhite swatch.

➤ How do I set up a peel & reveal label?

Design within the “Peel + Reveal” layer. Use PnR Pantone 402 C or PnR Black depending on substrate. Place content near the dotted P+R area line.

➤ How do I set up Spot Varnish?

Use correct swatches and layers for Flat or Tactile Varnish. Ensure shapes are on their own layer named after the effect.

➤ When would I use spot varnishes?

For visual contrast on matte background. Tactile = raised. Flat = smooth gloss.

➤ How do I set up Spot Foils?

Design within the “Foil” layer. Use DigitalFoil swatch only. Avoid exact registration. List of foil colors: Silver, Gold, Blue, Green, Red, Holographic Rainbow.

➤ What is sandwich printing?

Prints art on back side of clear label. Requires mirrored dieline and separate "Art 2" layer. No special effects supported. Slight cost premium applies.

➤ What are Specialty Inks?

Includes ThermoChromic, Photochromic, Invisible Yellow, Fluorescent Pink, ECG colors. Requires specific swatches and sometimes art review.

⬇ Prepare to Send
➤ How should I send my files?

Package .ai dielines via File > Package. Zip all assets and name like: Company_MMYYYY. Include fonts for live text.

➤ Do I need to outline text?

Yes, or include the font files.

➤ What if my file is too large to send via email?

Request an upload link from your Calyx sales rep.

Set up your artwork for a smooth print process

Start with the Right Dieline

Choose the dieline that matches your product to build your artwork on the correct structure.